Who's Asking - Founders

Alone at the top. Money, co-founders, the exit, the version of you this built.

50 questions. One a week. The ones no one asks you because you're the one in charge.

No advice. No frameworks. No "5 steps." A mirror, not a manual — 50 cards across 5 categories, each one a question you've been circling for months and never said out loud. Money, co-founders, the exit, the version of you this built.

The 5 categories

• Money & the business
• Co-founders & the team
• The exit & what comes after
• The version of you this built
• The conversation you keep avoiding

Three ways to play

• Weekly — pull one a week. Sit with it longer than is comfortable.
• Stuck — go to the category that's pressing on you and pull from there.
• Retrospective ◆ — review your quarter or your year. Your own board meeting of one.

FAQ

Is this a game?
Sort of. You can play it with one other person, or alone. Most people start alone.

Is it advice?
No. Every card is a question. The answers are yours.

Who's it for?
Anyone carrying decisions other people don't see.

Digital or physical?
Both. The cards are the object. The app sends you one question a week.

First print run · numbered No. 0001–1000.